Personal profile
Tonia is a design researcher, transformation agent and storyteller whose practice connects human-centered design with leadership development. She helps leaders use empathy and behavioral insight as tools, not slogans.
She holds a B.A. in Communication in Business and Social Contexts from the University of Arts, Berlin and an M.Sc. in Consumer Affairs with a specialization in Innovation, Technology & Leadership from TU Munich. She was a research fellow at the LMU Center for Cognitive Neuroscience and a PhD fellow at the TUM Chair of Consumer Research, and is a Certified Design Thinking Coach (Hasso Plattner Institute, University of Potsdam).
Her career spans Experiential Marketing at BMW AG (2013–2015) and Manager at Deloitte Digital GmbH (2015–2019). She joined the Munich Leadership Group in 2019 and is also certified in Scrum and agile methods (borisgloger).
Areas of Expertise
How to become a hero
"When I talk to managers, I feel they are important. When I talk to leaders, I feel that I am important."