Performances evoke pure emotion. They give the audience goose bumps and touch people at their core. Executives who can draw on the right resources can receive the kind of support and cooperation that they can only dream of in their daily work, but that are so important to their performance. With the power of an effective dramaturgy, top managers can create buy-in even in the most difficult situations.
 
Performances are part and parcel of corporate reality, and are firmly rooted in the current emotional situation in the company. Even managers are not immune to the emotional impact of a good performance, despite their usually rational and calculated view of goals and strategies. If no one applauds The Ring of the Nibelung in Bayreuth, or if the Munich Symphony is booed, it may be because the musicians are playing with their heads rather than their hearts. The same applies to a major speech at a banquet: if the audience is yawning despite interesting contents and the right tone, something has obviously gone wrong.
 
When management fails to reach its audience, it's often because something has gone wrong with the production. The content may be right on target, but if the way it is presented lacks the appropriate emotion, it often loses credibility. Striking the right note is just as important for the success of annual shareholder meetings, company meetings, management conferences and project kick-offs as it is for major stage productions.
 
For example, when top management at a major mid-size company was surveyed in the run-up to a management conference, they expressed a great desire for direction. In what direction should we head next year? In response, the board gave a one-hour PowerPoint presentation that had been meticulously prepared by the strategy department. It failed miserably.

After the meeting, a department head said: "I would have liked them to get up there and say what they want to achieve, what their dreams are, what they think is feasible and what they themselves are unsure of. I would have preferred people, not slides!"
 
We have staged numerous performances in the past ten years and can show you some impressive examples of how you can achieve your goals through innovative and professional communication.
 
Management conferences:
We would be pleased to discuss some innovative approaches for your presentations.
 
Topic-specific management conferences:
Have you ever held an "innovation" or "business excellence" day? How about using emotion to drive people's willingness to take on responsibility - have you ever heard of the "walk of pain"?
 
Realizing corporate values and leadership models:
There are a number of ways to convey to managers and staff the essence of trust, entrepreneurial spirit and the desire to perform. "Agility events," for instance, keep top managers on their toes for 24 hours.
 
Project kick-offs:
An intelligent combination of indoor and outdoor elements can work wonders for a new team and achieve far more than a conference room would.
 
Please feel free to contact us. We would be happy to provide you with additional examples and references.